Style Check is focused on enabling businesses in the fashion industry to identify and leverage opinion leaders of style within their communities and engage them on a personal level.
Style Check will provide a unique solution to the advertising challenges facing the fashion industry by connecting brands and consumers through two integrated applications. Style Check's consumer mobile application collects user data which is then leveraged by the advertising platform to provide brand- centric analytics. This enables brands and retailers to record and visualize what happens to their merchandise once it is purchased. With this data, an advertiser can then leverage Style Check's network of mobile app users as the distribution channel for advertising campaigns. Highly customized campaigns can be automatically delivered to specific users based on their activity and demographics. Not only are these campaigns guaranteed to reach the target audience, they also offer the ability to track and measure their effects on user activity. Brands and retailers in the fashion industry will be able to claim their business on Style CheckÕs location-based network to test out our marketing features. Style Check solves the problem of customer acquisition and retention by providing them with the tools to identify and engage with social opinion leaders of style that they consider relevant. Our platform makes it easy for them to reward brand loyalty and encourage brand advocacy. Advertisers can monitor activity through their dashboard and create more advanced campaigns through their portal for a larger time and monetary investment than those offered for testing.