Customer acquisition & retention, engaging in personal communication with consumers beyond their existing customer base, and efficiently distributing dynamically personalized digital messages, offering inspiring & gratifying experiences.
Each year, over $250 billion is spent on fashion in the U.S.
over $20 billion in revenue is generated annually.
Online advertising spending in the United States reached $25.8 Billion for the year in 2010.
It is estimated that more than 15% of this spending came from the fashion industry.
By 2014, online advertising spending is expected to exceed $40 Billion
Mobile advertising spending in the U.S. increased 80% from 2009 to 2010.
Reaching an estimated $743 Million in 2010.
$5.7 Billion will be spent on mobile advertising in 2014.
According to forecasts from Forrester Research and Emarketer.